ʕ·ᴥ·ʔっ Learning. Designing. Problem solving.
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Case Studies
Lock Down
UX / UI / Mental Health / Behavior
I organized an independent study on mental health and behavioral changes. This was inspired by the pandemic and the documentary “Social Dilemma”. From our findings we prototyped an application.
Anchor
UX/UXR
Designed and developed Anchor, a centralized platform that streamlined career navigation for UMSI students, reducing cognitive load for 85% of users and improving mentorship access for 75%.
Old Barracks
UX / UI / Site Mapping
I redesigned the Old Barracks website from a 55% navigational success rate to 95%. This project was done over the pandemic via remote tools: A/B testing and user journey mapping.
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Xchange
UXR/ UX/ Market Analysis
Prototyped an application for my friends who are thousands of miles from home.
Publications
Cognitive Optimization
Cognition/Automotive Industry Analysis/ UXR/ Behavior
Designed a behavioral intervention framework comparing Gestalt principles, attention, and cognitive load to optimize user experience for digital platforms, focusing on decision efficiency and reducing mental effort. #Ford #Rivian
Brand Activism
Consumer Behavior/Market Research/Publication
During the pandemic and BLM movement, many companies focused on brand activism. My peers and I published a study on this consumer behavior and the future of Brand Activism.
UN-OAS Crisis
United Nations Update Paper/ The Organization of American States
As the director for the Organization of American States, I had the pleasure of publishing a background guide recognized by the United Nations. After a year of multi-faceted research and training, I staffed at the worlds largest MUN conference, NHSMUN.
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Visual Designs
Think Again
Typography/Graphic Design
Designed multiple book sleeves for Think Again by Adam Grant
Lunatix
Type Specimen/Typography
Designed a Type Specimen for Lunatix by Emigre
Stamps
Research/Graphic Design
Taking back Columbus Day for what it was